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  Jerry's Monthly Column

Pricing is Key.

According to research by the National Association of Realtors, nearly two-thirds of potential buyers say they use the Internet to refine their home search. Broker and Multiple Listing Service web sites let buyers browse by size, style, area and price.

Since many buyers look only at homes within their price range, it's important to accurately price your home for the market. The higher a home's price is above the market, the fewer the number of buyers who will be interested, and the longer it will take to sell.

The key to selling your home quickly at the greatest return is to price it at market value right from the start. A fairly priced home will capitalize on the flurry of buyer interest a home enjoys during its first few weeks on the market.

Please don't hesitate to call or email me if I can answer your questions or help with additional information.

 


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